Programme

MODULE 1: INTRODUCTION AND FINANCIAL MANAGEMENT (part 1)

A. Introduction

• Defining the learning objectives
• Initial steps in the improvement project

B. Financial management

• How an organization works
• Evaluating potential growth
• Launching production trajectories
• Salary negotiations
• Strategic and financial planning
• Market analysis and commercial negotiations
• Presenting quarterly figures, expectations, long-term targets
• The impact of your decisions on the financial results
• The importance of teamwork at the top of an organization

MODULE 2: STRATEGIC MANAGEMENT

A. Towards a better focus in a targeted fashion

• The components of a sound strategic plan
• The importance of consequent and organization-wide strategic choices and how to make these choices
• The importance of a correctly formulated mission and how to formulate that mission
• The difference between corporate strategy and market strategy
• The relationship with stakeholders: options and modi operandi.
• An overview of strategic models that can help you develop a market strategy: Boston Matrix, Ansoff analysis, generic strategies, SWOT analysis...
• Implementing a strategy in a successful organization based on the 7-S approach (McKinsey)

MODULE 3: HUMAN RESOURCES MANAGEMENT

A. Fundamentals for happy and motivated employees

• Recruitment and selection: recruitment channels, selection rules and pitfalls, types of contracts
• Welcoming new employees
• Remuneration: basic principles, salary as motivator, remuneration dos and don'ts,
• Career paths, career management
• The manager's role in the training and development of employees
• Evaluation: the importance of performance reviews
• Bidding employees farewell
• Social consultation

MODULE 4: PROJECT MANAGEMENT AND CHANGE MANAGEMENT

A. Turning projects into concrete results effectively

• The growing importance of a project-based approach
• The organizational aspect of projects: the ‘format’ aspect, the ‘I’ aspect, the ‘we’ aspect
• What forces and interests come into play in projects?
• How to set up a project?
• How to increase your chances of success through project planning and project management?

B. Change management

• How do employees regard change projects? Where does resistance arise?
• Basic principles of successfully convincing people of change
• How to boost your success rate? Practical recommendations and step-by-step plan

MODULE 5: MARKETING AND SALES

A. A well-thought-out marketing and sales policy in response to a competitive market environment

1. Business strategy

• Deciding on one of the three business values
• Deciding on the most optimal product-market mix
• Four strategies to escape from a commodity
• Discovering potential for growth and ditto strategies

2. Brand strategy

• Determining brand value, brand profiles and a communication model to match
• Determining the existing and desired image
• Determining the value proposition
• Different positioning strategies and brand structures

3. Communication strategy

• Segmented marketing planning
• Integrated communication
• Determining the media matrix
• Managing the ROI of your marketing planning

BUSINESS CASE COACHING

Optional evening sessions until 7.30 p.m.

MODULE 6: ORGANIZATION AND LEADERSHIP

A. Leadership as a cornerstone of corporate success

• The difference between leading and leadership
• The 4 important dimensions of leadership
• Vision, inspiration and passion within the framework of leadership
• How to deal with egoistic exchanges, a lack of excellence and political games in organizations

MODULE 7: SUPPLY CHAIN MANAGEMENT

A. Experience the dynamics between sales, operations, procurement and distribution

• Setting up and managing a modern supply chain
• The dynamics of supply chain management
• The added value of cross-functional collaboration and decision taking
• Via the business game 'The Fresh Connection' you will gain a more in-depth insight into the Sales & Operations Management concept. Possible business strategies (product leadership, customer intimacy and operational excellence) and their impact on supply chain management will also be discussed.
• For this particular session, we would ask you to bring your own laptop.

MODULE 8: FINANCIAL MANAGEMENT (part 2)

A. Estimating, analysing and evaluating knowledgeably

• How to read a balance sheet and a profit and loss account?
• What can you learn from your customers' and suppliers' annual accounts?
• The importance of financial analysis and translating that into a financial policy
• How to perform an investment analysis?
• What does an expenses and revenue analysis entail?
• How to draw up a better financial plan and budget?

MODULE 9: INDIVIDUAL BUSINESS CASE PRESENTATION